Sugarfina is the first brand to successfully make gummy bears luxury. And they’re delicious. To fuel their expansion they launched a crowdfunding campaign, and came to Rally On to help get investors through a broadcast campaign targeting business viewers. Our approach was to combine the wonder of owning a candy store best shown in Willy Wonka, remove the creepiness, and add the beauty and class of Sugarfina. The results is this short, beautiful spot we filmed in an active mall in Los Angeles.